Email Marketing Manager
$500 Reward
$500 Reward
Overview
Our client, a cutting-edge Tech Firm with the heart of a Digital Marketing Agency, is on the lookout for a proficient Email Marketing Manager with a flair for creativity and a solid grasp of the health industry. This role is pivotal for enhancing customer engagement and driving sales through innovative email marketing strategies, especially focused on Loyalty Programs. Based in Monterrey, with the flexibility of a hybrid work model, the ideal candidate will act as an implant for top-tier clients, steering the email marketing wheel with expertise and visionary zeal.
Challenges you would face
- Spearhead the development and execution of an overarching email marketing strategy to align with business goals
- Segment and manage email lists to finely target various audience segments
- Craft and design compelling email campaigns that combine engaging content with visual appeal
- Employ persuasive and original content creation to resonate with a health-conscious demographic
- Conduct rigorous testing and optimization of email campaigns for maximum engagement and conversion rates
- Analyze campaign outcomes, generating actionable insights to refine strategies
- Keep abreast of emerging trends and best practices in email marketing and the health sector
- Foster collaborative efforts across departments for a unified marketing approach
The ideal candidate
- A Bachelor's degree in Marketing, Communications, or a related discipline
- At least 3 years of proven experience in email marketing, with a preference for backgrounds in health or retail industries
- Expertise in email marketing platforms, especially Salesforce Marketing Cloud
- Exceptional writing, editing, and design skills, underpinned by a keen eye for detail
- Familiarity with HTML/CSS and contemporary email design principles
- A track record of leveraging data analysis to elevate campaign effectiveness
- A blend of creativity and analytical prowess, capable of conceptualizing innovative campaigns and evaluating their impact
- Strong organizational and project management capabilities, adept at juggling multiple projects simultaneously
Plus
- Experience in A/B testing and other testing methodologies
What the company offers
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