Influencer Marketing Manager

Overview

Challenges you would face

• Devise compelling brand activation strategies that align with business goals and engage the intended demographics, identifying optimal touchpoints and opportunities for maximum impact
• Work collaboratively with both internal teams and external agencies to generate innovative concepts that effectively convey the brand's message and appeal to consumers
• Manage the full lifecycle of brand activation campaigns, from planning through execution, including budgeting, logistics, and coordination with influencers
• Act as the liaison between the company and clients, ensuring clear communication and exceptional service throughout the campaign process
• Analyze campaign outcomes against key performance indicators to assess effectiveness and derive actionable insights for future initiatives
• Maintain a deep understanding of market trends, consumer behaviors, and technological advancements to continuously refine and innovate activation strategies

The ideal candidate

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
• At least 3-4 years of proven experience in campaign management, particularly within social media contexts
• Strong project management skills capable of handling multiple simultaneous projects
• Exceptional communication and interpersonal skills for effective collaboration and stakeholder management
• High proficiency in using social media platforms and tools like Hootsuite for campaign execution

Plus

• Experience in working with AI and AR technologies within marketing contexts
• Previous involvement with influencer collaborations and network building

What the company offers